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IMR International Marketing Prize
The International Marketing Review (IMR) published by Emerald sponsors the IMR International Marketing Prize – awarded for the best paper in the International Marketing track presented at the EIBA Annual Conference. The sponsorship of this money prize (to accompany one of the existing EIBA Conference Track Best Paper Awards) is gratefully acknowledged. Winners of the IMR Prize are officially announced at the EIBA Annual Conference award ceremony.
NOTE: The IMR Prize was discontinued in 2013 but resurrected in 2015. Information on International Marketing Review is available here.
Verónica ROSENDO-RIOS, Francisco COHELO-DA-SILVA & Miguel MARTIN-DAVILA (CUNEF, Spain)
A three component model of country of origin image and its impact on consumer´s perception of foreign products.
Bernhard SWOBODA & Johannes HIRSCHMANN (Trier University, Germany)
Does Being Perceived as Global Pay Off? An Analysis of Leading Foreign and Domestic MNCs in India, Japan, and the United States.
Stefan SCHMID & Thomas KOTULLA
To what degree should firms standardize or adapt their product strategies across countries? New empirical results based on the strategic-fit approach.
Camila COSTA & Jorge CARNEIRO (Pontifical Catholic University of Rio de Janeiro, Brazil)
Impact of Country Image Dimensions on Consumers' Attitudes: Differences across Product Categories.
Michael TRIMARCHI, Peter LIESCH & Rick TAMASCHKE
International Business Relationships Triads: Classical-Type and Relational-Type Interactions between Chinese and Western Firms.
Douglas DOW (Melbourne Business School, Austrialia), Lars HÅKANSON (University of Queensland / CBS, Australia / Denmark) & Björn AMBOS (Vienna University of Economics & Business Administration, Austria)
A Mediating Model of Psychic Distance and FDI Market Selection.
Claude OBADIA (Advancia-Negocia, France), Irena VIDA (University of Ljubljana, Slovenia) & James REARDON (University of Northern Carolina, USA)
Revisiting importers' roles in export performance models.
Carl Arthur SOLBERG (BI Norwegian School of Management, Norway)
Exploring Product and Cultural Contingencies in Exporter-Intermediary Relationships.
Susana Cristina LIMA COSTA E SILVA (Universidade Catolica Portuguesa, Portugal)
Empirical test of the trust performance link in international alliances context.
Jose PLA BARBER & Esther SANCHEZ-PEINADO (University of Valencia, Spain)
Choice of entry mode: A multi-level perspective applied to the services sector.
Rudolf SINKOVICS (University of Manchester, UK) & Anthony ROATH (University of Oklahoma, USA)